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Building Strategic Goals in CMA | CMA Podcast Episode

Building Strategic Goals in CMA | CMA Podcast Episode

About this Episode

Featured Guest: Shannon Howard

On this episode of The CustomerX Files, Alison is joined by Shannon Howard, the Director of Customer & Content Marketing at Intellum. This discussion is all about goals – everything from creation to execution – and a few golden nuggets in between about if they even matter, or how we get them to matter the most for not just our organization, but ourselves professionally. And not surprisingly, Alison & Shannon talk about identifying gaps in organizational goals and how the customer experience plays into that identification process.