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Program Strategy
Stakeholder Engagement
User Adoption and Change Management
Organizational Ownership
Feet standing at crossroads one arrow says Habits and other says Changes showing importance of change management.
Blog Post
Customer Marketing Adoption requires Change Management
September 18, 2025
customer marketing change management adoption challenges ADKAR model customer advocacy programs program adoption
Program Strategy
Stakeholder Engagement
Technology and Tools
Four people sitting down with quote cutouts covering faces illustrating surverying customer marketing stakeholders.
Blog Post
Survey Customer Marketing Stakeholders for Powerful Insights
September 18, 2025
customer marketing surveys stakeholder feedback internal stakeholder surveys customer advocacy program marketing stakeholder engagement
Program Strategy
Sales Alignment
Stakeholder Engagement
Three men on horseback with tons of cats surrounding them symbolizing difficulty corraling support for CMA.
Blog Post
Drive Customer Marketing Program Adoption with Sales
September 18, 2025
customer marketing program adoption customer advocacy adoption sales team adoption sales enablement with references reference management for sales
Program Strategy
Career and Leadership
Scene of beach with words Out of Office as a reminder to not leave Advocacy Program unattended.
Blog Post
Keep Your Customer Marketing Program Running while away
September 18, 2025
customer marketing continuity customer marketing backup plan business continuity for marketing leave coverage customer advocacy program sustainability customer marketing
Program Strategy
Technology and Tools
Career and Leadership
Graphic of cars labeled user training, advocate recruiting, data maintenance, customer content, and reference requests.
Blog Post
Can Customer Marketing Run Itself? Why It Still Needs You
September 18, 2025
customer marketing program management customer advocacy program automate customer marketing customer reference management customer advocacy best practices
Program Strategy
Technology and Tools
Person holding sphere that says AI illustrating importance of preserving humanity in customer marketing.
Blog Post
How to Keep Customer Marketing Human in the Age of AI
September 18, 2025
human-centered customer marketing customer advocacy relationships AI in customer marketing balancing automation and relationships customer marketing best practices generative AI customer engagement
Program Strategy
Executive Aligment
Sales Alignment
Customer Success Alignment
Scene of open field with rain in the distance illustrating importance of customer marketing in uncertain times.
Blog Post
Customer Marketers Can Drive Sales in Economic Uncertainty
September 15, 2025
customer marketing priorities customer marketing in economic uncertainty customer retention strategies customer acquisition strategies marketing budget cuts customer marketing ROI customer advocacy alignment
Technology and Tools
Graphic of charts and graphics with the words Bad Data = Bad Decisions in forefront emphasizing importance of good data.
Blog Post
How to Protect Your Advocacy Program and Prepare for AI
September 15, 2025
customer data quality customer advocate data bad customer data customer data management data quality in marketing AI data quality
Program Strategy
Stakeholder Engagement
Dice with the letters EQ and IQ showing illustrating the role of empathy in customer marketing.
Blog Post
How to Build Strong Internal Stakeholder Partnerships
September 15, 2025
empathy in customer marketing customer marketing best practices stakeholder engagement in marketing internal customer alignment customer advocacy strategy aligning sales and marketing
Program Strategy
Executive Aligment
Sales Alignment
Career and Leadership
Customer Success Alignment
Picture of chess board with all white chess pieces showing. Prompting the question, are you a strategic advocacy manager?
Blog Post
Becoming a Strategic Customer Advocacy Program Leade
September 15, 2025
strategic customer marketing customer advocacy program customer reference program advocate database revenue influenced cross-functional alignment
Program Strategy
Stakeholder Engagement
Measurement and ROI
Career and Leadership
Back of man in a suit holding umbrella with graphic images of lightening and rain surrounding him.
Blog Post
How Customer Marketers are Essential During Downturns
September 15, 2025
recession-proof customer marketing customer marketer job security advocate program strategy internal stakeholder alignment customer marketing KPIs
Program Strategy
Executive Aligment
One person with hand cupped around mouth, other hand around ear, illustrating the secret to talking to the C-suite.
Blog Post
Speaking C-Suite: Strategies for Customer Marketers
September 15, 2025
how to communicate with executives customer marketers and the C-suite influencing marketing leadership strategic marketing communication CMO career path executive alignment
Program Strategy
Executive Aligment
Stakeholder Engagement
Colorful blocks each with a letter that spells Budget with sentence, Like you want to be successful, overtop.
Blog Post
7 Proven Tips for Funding Your Customer Reference Program
September 15, 2025
customer advocacy program budget how to fund a customer reference program budgeting for customer marketing customer reference program planning customer advocate program ROI
Program Strategy
Executive Aligment
User Adoption and Change Management
Close up picture of professionals of diverse ethnicities clapping illustrating executive support for advocacy programs.
Blog Post
Secure Real Executive Support for Your Advocacy Program
September 15, 2025
executive support for customer advocacy advocacy program leadership buy-in stakeholder support customer marketing executive involvement in marketing programs advocacy program success factors change management in customer marketing
Program Strategy
Executive Aligment
Woman happily pointing to a lit lightbulb. Indicating ways to build your Customer Advocacy Program faster.
Blog Post
Get Executive Buy-In by Prioritizing Marquee Accounts
September 15, 2025
executive support customer advocacy marquee account engagement customer advocacy strategy strategic customer marketing building credibility with executives
Program Strategy
Sales Alignment
Stakeholder Engagement
User Adoption and Change Management
Woman with hands up and palms facing forward indicating quashing the reference shadow market.
Blog Post
How to Put an End to Rogue Customer Reference Requests
September 15, 2025
customer reference program adoption customer advocacy change management ending reference shadow market sales reference management reference request process
Program Strategy
Stakeholder Engagement
Advocate Recruitment and Management
Measurement and ROI
Technology and Tools
Graphic with lots of numbers with question marks and in the middle in large letters say What's Realistic?
Blog Post
Nominations & References for Customer Advocacy Programs
September 15, 2025
customer advocate nominations reference requests customer advocacy program how to estimate customer advocates sales reference requests customer success nominations reference program metrics customer reference requests
Program Strategy
Sales Alignment
Advocate Recruitment and Management
Two groupings of smaller circles labeled Sales, Services, Marketing, Customer Success. One circle has CRO overlayed.
Blog Post
Partner with Your CRO to Elevate Customer Advocacy
September 15, 2025
customer advocacy program sales and marketing alignment customer reference strategy cross-functional collaboration customer reference management revenue growth goals
Program Strategy
Customer Success Alignment
Stakeholder Engagement
Organizational Ownership
holistic customer marketing customer advocacy ecosystem integrated customer marketing strategy customer reference management customer success integration
Blog Post
How to Build a Holistic Customer Marketing Advocacy progra
September 15, 2025
Learn how an integrated customer marketing strategy encompasses a variety of functions, including customer advocate management to customer-generated content.
Program Strategy
Technology and Tools
Measurement and ROI
Graphic images of many gray men, larger blue man under magnified glass symbolizing importance of search.
Blog Post
Customer Reference Program Success Hinges on Search
September 15, 2025
customer reference program reference program best practices customer reference search stakeholder reference access reference database usability
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