Featured Guest: Sunny Manivannan
In this candid episode of The Customer X Files, host Alison Bukowski sits down with Peerbound CEO and founder Sunny Manivannan to dismantle outdated perceptions of customer marketing and reveal how the function can become a true revenue driver. They tackle the disconnect between customer stories and sales usage, the organizational politics that keep customer marketing misunderstood, and the real potential of AI to create leverage—not replace people. Sunny and Alison share practical strategies for aligning with sales, proving impact in executive terms, and owning outcomes that make you unforgettable inside your organization. Whether you’re a customer marketer, sales leader, or executive, this episode delivers unfiltered insights you can act on today.
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