Featured Guest: Ian Hameroff
In this episode of The CustomerX Files, Alison is joined by Ian Hameroff, founder of Fulcrum Group. Ian reflects on his 20+ year career in product marketing and helps shine a light on the world of a product marketer, a partner-to-customer marketer often misunderstood or undervalued. Alison and Ian talk about misconceptions between these two marketing disciplines and how they can complement each other quite nicely, perhaps even be on the same team. This is a must-listen for customer marketing and advocacy professionals who want to take their relationships with internal stakeholders to the next level and level up their programs.
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