Featured Guest: Kristin Sanderson
On this episode of The CustomerX Files, Alison is joined by Point of Reference customer and Global Customer Advocacy Manager, Kristin Sanderson. The discussion centers around the unique, but essential combination of how relationships contribute to revenue – and how we measure the value of those relationships when considering the business bottom. From collaboration with stakeholders to holding those same stakeholders accountable, this is a discussion CMA practitioners don’t want to miss.
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