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Program Strategy
User Adoption and Change Management
How and why to train Sales Teams on Customer References
Blog Post
How and why to train Sales Teams on Customer References
September 15, 2025
customer reference training sales enablement best practices sales reference process onboarding sales reps using customer references
Program Strategy
Measurement and ROI
Career and Leadership
Graphic showing Role: Customer Advocacy Program Manager, Position Type: Full Time circled.
Blog Post
Why Customer Advocacy Management Deserves a Full-Time Role
September 15, 2025
customer advocacy management customer reference program manager full-time customer marketing role customer marketing strategy hiring customer marketing manager
Program Strategy
Technology and Tools
Content and Storytelling
Graphic of magnet with lightening bolt and three coins symbolizing customer advocates generating demand.
Blog Post
Customer Advocates Supercharge Demand Generation efforts
September 15, 2025
customer advocacy demand generation customer reference program customer stories customer reviews peer insights content marketing reference marketing
Program Strategy
Stakeholder Engagement
Sales Alignment
Executive Aligment
Customer Success Alignment
Several different roads with potholes illustrating common customer advocacy manager pitfalls.
Blog Post
Common Pitfalls to Customer Advocacy Program Success
September 15, 2025
reference program best practices cross-functional alignment executive sponsorship reference program adoption program visibility stakeholder engagement
Program Strategy
Sales Alignment
Stakeholder Engagement
User Adoption and Change Management
Technology and Tools
A disembodied name tag that says: Hello My Name is Advoacy Expert symbolizing a customer marketing advocacy professional.
Blog Post
Why Sales Teams Need Customer Reference Training from SMEs
September 15, 2025
customer reference training sales enablement content reference program management customer advocacy best practices subject matter experts in customer marketing improve reference usage
Program Strategy
Technology and Tools
Measurement and ROI
Content and Storytelling
Collage of pictures of people on cpmputer screen illustrating one-to-many reference activities.
Blog Post
Scale Customer References with Group Events and Forums
September 15, 2025
one-to-many reference calls group reference calls scalable customer reference activities customer advocacy best practices sales enablement with customer stories reduce reference burnout reference management tools
Program Strategy
Stakeholder Engagement
Advocate Recruitment and Management
Technology and Tools
Content and Storytelling
Futuristic looking computerized screen with icons and person pointing at screen that says Marketing Automation.
Blog Post
Marketing Automation to Recruit Customer Advocates at Scale
September 15, 2025
customer advocate recruiting customer reference program marketing automation for customer advocacy recruit customer references Marketo customer advocacy Eloqua customer marketing Salesforce customer data NPS-based customer recruiting
Program Strategy
Sales Alignment
Stakeholder Engagement
Customer Success Alignment
Organizational Ownership
Ground up shot of several people putting their hands together showing that customer reference management is a team sport.
Blog Post
Customer Reference Management Requires Cross-Functional work
September 18, 2025
customer reference management cross-functional collaboration stakeholder alignment sales and marketing alignment executive support for advocacy reference program best practices customer marketing program structure building a reference program team
Advocate Recruitment and Management
Technology and Tools
Measurement and ROI
Sales Alignment
Three-dimensional dashboard illustrating the importance of customer advocacy program measurement.
Blog Post
How to Measure the Business Impact of Customer Advocacy
September 15, 2025
customer advocacy program measurement how to measure advocacy impact customer reference metrics advocacy program KPIs revenue influenced by advocacy Salesforce reference tracking ReferenceEdge reporting
Program Strategy
Technology and Tools
Graphic of many silhouettes of men in different shades of gray dotted with some orange.
Blog Post
How to Determine the Right Number of Customer Advocates
September 15, 2025
how many customer references do I need customer advocacy program goals customer reference database strategy calculating customer advocate needs demand-based advocate recruiting customer advocacy gaps reference coverage by industry/product
Program Strategy
Sales Alignment
Technology and Tools
Measurement and ROI
Stakeholder Engagement
Graphic showing cartoon silhouette of man holding two money bags on a funnel with a curved lin leading to green money bag.
Blog Post
How to Align Your Customer Reference Program with Sales
September 15, 2025
customer reference program sales process alignment sales enablement revenue influenced advocacy program metrics win rate improvement sales cycle acceleration
Program Strategy
Stakeholder Engagement
Advocate Recruitment and Management
Technology and Tools
Customer Experience and Community
Young professional woman smiling with two thumbs up represting why customers choose to be advocates.
Blog Post
Why Customers Become Advocates and How to Recruit Them
September 15, 2025
customer advocacy recruiting why customers become advocates reference program strategy customer advocate motivations building customer reference programs B2B advocacy program customer loyalty and brand association customer reference program best practices
Program Strategy
Technology and Tools
Measurement and ROI
Graphic of laptop showing different graphs and charts with the words Customer Advocacy Metrics at the bottom.
Blog Post
Why Customer Marketers Must Track Metrics for Success
September 15, 2025
customer reference program metrics customer marketing measurement marketing attribution for advocacy prove customer marketing ROI customer advocate reporting reference program KPIs
Program Strategy
Stakeholder Engagement
Customer Success Alignment
Sales Alignment
Executive Aligment
Graphic of silhouetted professionals with stars over one person's head illustrating the customer advocacy program manager.
Blog Post
Choosing the Dept. for Customer Advocacy Program success
September 15, 2025
Where should customer advocacy program sit best department for customer reference program customer advocacy team structure customer marketing vs. customer success who owns customer reference programs cross-functional advocacy program executive sponsor for advocacy program
Sales Alignment
Program Strategy
Technology and Tools
Measurement and ROI
Three blocks with the letters K P and I are face up illustrating the important Sales Reference KPI.
Blog Post
Tracking References in Sales Opportunities Is a Game Changer
September 15, 2025
sales reference KPI customer reference program metrics advocacy program KPIs sales enablement with references win rate with customer references leveraging customer advocates in sales reference program ROI
Program Strategy
Sales Alignment
Technology and Tools
Measurement and ROI
Graphic of progressionals working at a long table with computers with thought bubbles above their heads.
Blog Post
Customer Advisory Boards for Customer Advocacy Programs
September 15, 2025
customer reference program KPI customer advocacy metrics sales win rate and references revenue influenced by customer marketing sales enablement and references B2B buying decisions and peer reviews customer advocacy ROI customer advisory boards
Program Strategy
Executive Aligment
Stakeholder Engagement
Young professionals around a table discussing how to keep C-suite Engagement for Customer Advocacy Success.
Blog Post
How to Win and Keep CxO Support for Customer Advocacy
September 15, 2025
customer advocacy executive support customer advocacy program buy-in how to get executive sponsorship for customer marketing advocacy program funding leadership support for customer reference programs strategic customer marketing alignment executive stakeholder engagement
Content and Storytelling
Measurement and ROI
Puzzle pieces with words White Papers, Case Studies, Calculators, ROI Studies, Blog, Press Releases, Videos, Reviews, Forums.
Blog Post
How to Create B2B Customer Content to Drive Sales
September 15, 2025
customer advocacy content content for sales enablement stakeholder-aligned content customer reference assets ROI of customer stories content marketing for customer marketing
Program Strategy
Career and Leadership
Three professionals wearing capes with their arms on their hips. With words Strategic Customer Advocacy.
Blog Post
What Strategic Customer Advocacy Program Managers Do
September 15, 2025
strategic customer advocacy customer reference program manager customer marketing roles and responsibilities customer advocacy best practices customer advocacy program leadership building strategic reference programs
Program Strategy
Technology and Tools
Executive Aligment
Colorful graphic on left circle squiggles with word Chaos and on right side is clean circle with word Order.
Blog Post
Transforming Customer Reference Chaos into Strategic Asset
September 15, 2025
customer reference program customer advocacy maturity model customer reference strategy building a strategic advocacy program self-assessment tool for advocacy executive support for advocacy programs
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