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Content and Storytelling
Technology and Tools
Measurement and ROI
Blog Post
Make Customer Content Count: Centralize, Tag, and Track
September 15, 2025
customer content management searchable case studies content tagging in CRM content ROI customer story library sales enablement content CRM content integration content impact on revenue
Program Strategy
Executive Aligment
Sales Alignment
Customer Success Alignment
Stakeholder Engagement
Blog Post
Build a Scalable and Aligned Customer Advocacy Program
September 15, 2025
customer advocate recruitment how to activate customer advocates customer advocacy strategies AI in customer advocacy building an advocate pool advocate program best practices customer success advocacy collaboration
Program Strategy
Technology and Tools
AI and Automation
Trends and Industry Insights
Blog Post
Agentic AI and the Evolution of CMA Program Management
September 15, 2025
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Program Strategy
Sales Alignment
Stakeholder Engagement
Measurement and ROI
User Adoption and Change Management
Podcast
Breaking Through the BS: Time for the Tough Stuff| Kevin Lau
September 15, 2025
customer marketing Kevin Lau CustomerX Files customer advocacy career growth in customer marketing
Program Strategy
Executive Aligment
Sales Alignment
Customer Success Alignment
Stakeholder Engagement
Podcast
Advocacy Accelerator: Change Management | Kelsey Dobbs
September 15, 2025
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Program Strategy
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Podcast
Advocacy Accelerator: Build the Foundation | Maria Sturgeon
September 15, 2025
customer advocacy program reference program foundation Maria Sturgeon advocacy program planning customer marketing strategy building advocacy foundation
Program Strategy
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Podcast
Elevating CMA with AI and Strategic Alignment | Sunny Manivannan
September 15, 2025
customer marketing Sunny Manivannan AI in customer marketing strategic alignment revenue-driving advocacy customer advocacy strategy
Customer Experience and Community
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Podcast
Breaking Through the BS: Branding isn't BS | Christina Garnett
September 15, 2025
customer advocacy emotional loyalty customer marketing brand community customer experience (CX) brand empathy customer engagement strategy
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Technology and Tools
AI and Automation
Podcast
How to Use AI Without Losing the Humanity | CMA Podcast
September 15, 2025
AI in customer advocacy AI tools for marketers Darren Smith CTO interview Customer X Files podcast AI hype vs. reality AI and customer advocacy programs Using AI in customer marketing
Program Strategy
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Podcast
How Product and Customer Marketing Drive Growth | CMA Podcast
September 15, 2025
product marketing customer marketing customer advocacy go-to-market alignment sales enablement cross-functional marketing
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Podcast
Advocacy as a Growth Engine, Strategies | CMA Podcast episode
September 15, 2025
customer advocacy strategy customer marketing leadership customer storytelling executive buy-in for advocacy customer marketing metrics advocacy-led growth
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AI and Automation
Podcast
Scaling Advocacy with Automation and Alignment |CMA Podcast
September 15, 2025
customer advocacy operations automating customer marketing customer reference tools customer advocacy metrics advocacy program automation scaling advocacy programs
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Podcast
Storytelling and Customer-Led Growth | CMA Podcast
September 15, 2025
customer advocacy strategy storytelling in marketing voice of the customer customer-led growth elevating customer marketing customer engagement through content advocacy program best practices
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Podcast
Building Advocacy That Lasts | Customer Advocacy podcast
September 15, 2025
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Scaling Global Customer Advocacy | Customer Advocacy podcast
September 15, 2025
customer advocacy metrics global reference program customer reference management advocacy ROI sales enablement stories customer voice strategy reference program KPIs
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Podcast
Meaningful Content in CMA|Customer Advocacy podcast
September 15, 2025
customer marketing content strategy voice of the customer content measuring content impact content and sales alignment advocacy-driven revenue content and deal velocity
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Podcast
Building Strategic Goals in CMA | CMA Podcast Episode
September 15, 2025
oal setting in customer marketing customer marketing strategy business goal alignment cross-functional collaboration customer advocacy goals customer marketing metrics how to measure customer marketing impact
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Podcast
Building Award-Winning Programs| CMA Podcast Episode
September 15, 2025
Customer advocacy program Reference management best practices Customer-led growth Voice of the customer strategy Measuring advocacy ROI Executive buy-in for advocacy Advocacy metrics and KPIs Elevating customer experience
Program Strategy
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Career and Leadership
Blog Post
Where Should the CMA Function Sit in Your Tech Co?
September 18, 2025
Asha May CMA organizational alignment where CMA sits in organization organizational structure CMA function CMA tech ownership alignment CMA leadership positioning strategy
Program Strategy
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Measurement and ROI
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Video
New Approaches to Customer Stories for Maximum Impact
September 15, 2025
evolution of customer advocacy content how customer advocacy evolved customer advocacy content trends customer content evolution in advocacy advocacy and content evolution Point of Reference
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