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Program Strategy
Stakeholder Engagement
Sales Alignment
Advocate Recruitment and Management
Measurement and ROI
Megaphone saying Nominate your custmers with arrow to finger on people image with arrow to VIP member.
Blog Post
Ensuring Quality and Impact of Nomination Campaign
September 15, 2025
Stakeholder Engagement
Program Strategy
Organizational Ownership
Sales Alignment
Two people begging; demonstrating how CMA programs are viewed as an extra expense but shouldn't be.
Blog Post
The Truth About Customer Advocacy: Essential for B2B Growth
September 15, 2025
customer advocacy best practices, sales and marketing alignment, stakeholder engagement strategies internal collaboration, cross-functional teams marketing and sales enablement, voice of customer programs
Program Strategy
Stakeholder Engagement
User Adoption and Change Management
Measurement and ROI
Organizational Ownership
Silhouette of person with cape representing attributes of top performing advocacy program managers.
Blog Post
Customer Advocacy Best Practices for Program Manager Success
September 15, 2025
customer marketing & advocacy, customer advocacy best practices, change management, stakeholder engagement strategies, leadership alignment, cross-functional collaboration, customer-led growth
Program Strategy
Customer Success Alignment
Advocate Recruitment and Management
Stakeholder Engagement
Content and Storytelling
Image of a young professional woman illustrating how customer advocacy programs can make CMOs look good.
Blog Post
Why Customer Advocacy Programs are key for CMO Success
September 15, 2025
customer advocacy strategy, customer reference program, customer advocacy software, customer-led growth, voice of the customer, customer engagement strategies, sales enablement content
Content and Storytelling
Customer Experience and Community
Advocate Recruitment and Management
Program Strategy
Humorous graphic of two vegetables representing customer communities and advocacy programs.
Blog Post
Why Customer Communities and Advocacy Programs are Powerful
September 15, 2025
customer communities; customer advocacy programs; customer advocacy platform; customer-led growth; customer engagement strategies; customer experience management customer journey;
Program Strategy
Customer Success Alignment
Sales Alignment
Stakeholder Engagement
Customer Experience and Community
Word Purpose spelled out in block letters to emphasize importance of what customer marketing advocacy professionals do.
Blog Post
Customer Marketing and Advocacy: Why We Keep Going
September 15, 2025
customer marketing strategy; customer advocacy programs; customer success customer relationships; customer reference management; customer engagement strategies; revenue growth
AI and Automation
Trends and Industry Insights
Technology and Tools
Measurement and ROI
Sales Alignment
Advocate profile on computer screen, surrounded by data sources like CRM notes, customer success platforms, and social tools.
Blog Post
AI in Customer Advocacy: Why Reliable Advocate Data Matter
September 15, 2025
data quality in AI; AI in B2B marketing; AI for customer engagement; artificial intelligence; customer advocacy; reference calls
Program Strategy
User Adoption and Change Management
Stakeholder Engagement
Customer Success Alignment
Technology and Tools
Diverse group with joined hands over text “United in Adoption,” illustrating importance of collaboration for change adoption.
Blog Post
User Adoption in B2B Tech: Why It Takes More Than Software
September 15, 2025
user adoption; customer advocacy; technology adoption; change management; stakeholder engagement; customer success; customer marketing
Customer Success Alignment
Stakeholder Engagement
Measurement and ROI
User Adoption and Change Management
Program Strategy
Man holding umbrella against charging bull and bear, symbolizing market volatility and importance of customer advocacy.
Blog Post
Customer Advocacy and B2B Retention in a Bear Market
September 15, 2025
Customer Advocacy; Customer Retention; Customer Success; Expansion Revenue; B2B Marketing; Loyalty Programs; Churn Reduction
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