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Advocate Recruitment and Management
Program Strategy
Sales Alignment
Executive Aligment
Customer Success Alignment
Headshot of Carlos Gonzalez, Award-winning CMA thought leader with mountains in background.
Video
Customer Advocacy to Drive Nominations | Carlos Gonzales
September 15, 2025
advocate nomination strategies customer advocacy recruitment Carlos Gonzales advocacy insights building customer advocate pipeline B2B customer nominations customer reference program tips internal alignment for advocacy
Program Strategy
Executive Aligment
Career and Leadership
Trends and Industry Insights
Headshot of Carlos Gonzalez, Award-winning CMA thought leader with mountains in background.
Video
Customer Marketing & Advocacy Advice | Carlos Gonzales
September 18, 2025
customer marketing advice CMA career tips customer advocacy professionals B2B marketing leadership internal alignment for advocacy customer marketer growth strategies
Career and Leadership
Trends and Industry Insights
Headshot of Carlos Gonzalez, Award-winning CMA thought leader with mountains in background.
Video
The Evolution of Customer Advocacy | Carlos Gonzales
September 15, 2025
evolution of customer advocacy modern customer advocacy programs B2B customer marketing evolution strategic customer advocacy voice of the customer customer reference transformation
Program Strategy
Sales Alignment
Stakeholder Engagement
Technology and Tools
Trends and Industry Insights
Headshot of Carlos Gonzalez, Award-winning CMA thought leader with mountains in background.
Video
Mastering Customer Reference Management | Carlos Gonzales
September 15, 2025
customer reference management Carlos Gonzalez customer advocacy building customer reference programs sales enablement through references B2B customer advocacy reference program best practices
Program Strategy
Executive Aligment
Stakeholder Engagement
Technology and Tools
AI and Automation
Headshot of Carlos Gonzalez, Award-winning CMA thought leader with mountains in background.
Video
Executive Buy-In for Customer Advocacy | Carlos Gonzales
September 15, 2025
executive buy-in customer advocacy leadership support advocacy programs customer advocacy strategy B2B customer advocacy executive sponsorship advocacy program alignment business value advocacy
Program Strategy
Measurement and ROI
AI and Automation
Technology and Tools
Trends and Industry Insights
Headshot of Carlos Gonzalez, Award-winning CMA thought leader with mountains in background.
Video
Measurable ROI & Customer Outcomes | Carlos Gonzales
September 15, 2025
customer advocacy ROI measurable business impact advocacy program success metrics B2B customer advocacy customer marketing strategy referral program performance revenue-focused advocacy
Program Strategy
Sales Alignment
Stakeholder Engagement
Trends and Industry Insights
AI and Automation
Headshot of Carlos Gonzalez, Award-winning CMA thought leader with mountains in background.
Video
Building Scalable Customer Advocacy Program | Carlos Gonzales
September 15, 2025
customer advocacy referral programs scalable advocacy B2B marketing customer loyalty sales enablement advocacy software
Technology and Tools
Measurement and ROI
AI and Automation
Video
Automating Customer Advocacy with ReferenceEdge for Success | Alec Hulitzky
September 15, 2025
customer advocacy automation ReferenceEdge advocacy program scaling sales enablement tool customer reference management
Program Strategy
Measurement and ROI
Tiles with people leading to tile with red flag illustrating goal-setting principals for customer marketing.
Blog Post
How to Align Customer Marketing with Business Growth
September 15, 2025
customer marketing goals, customer advocacy program goals, setting goals for customer marketing, customer marketing KPIs, customer marketing metrics
Program Strategy
Executive Aligment
Sales Alignment
Customer Success Alignment
Stakeholder Engagement
Words Gap Analysis, Recruiting, Tagging, Content, Forms with arrows pointing to large arrow with Corporate Growth Goals.
Blog Post
How to Align Customer Advocacy Program for Strategic Impact
September 15, 2025
Program Strategy
Stakeholder Engagement
User Adoption and Change Management
Futuristic building, one side is a DNA helix illustrating the need to embed customer marketing into your company's DNA.
Blog Post
Embedding Customer Marketing for Sustainable Success
September 15, 2025
embed customer advocacy in company DNA, change management customer marketing, customer advocacy program sustainability, ADKAR model customer advocacy, customer marketing change management, customer reference program success, stakeholder engagement customer advocacy
Program Strategy
Executive Aligment
Sales Alignment
Stakeholder Engagement
Customer Success Alignment
Infinity symbol with the ON of onboarding crossed out and Ever written on top as a reminder to everboard your stakeholders.
Blog Post
Everboarding is Critical for Customer Advocacy Success
September 15, 2025
everboarding customer advocacy, stakeholder engagement in customer advocacy, customer advocacy program adoption, change management customer advocacy, customer advocacy leadership support, maintaining customer advocate data, customer reference program success
Program Strategy
Stakeholder Engagement
Customer Success Alignment
Sales Alignment
Executive Aligment
Stacked blocks with Decide, Commit, Focus, Succeed on each. Symbolizing customer advocacy success requires shared commitment.
Blog Post
Stakeholder Commitment Drives Customer Advocacy Success
September 15, 2025
stakeholder engagement in customer advocacy, customer advocacy program success, cross-functional collaboration, stakeholder agreements customer programs, customer advocacy change management
Program Strategy
Stakeholder Engagement
User Adoption and Change Management
Organizational Ownership
Woman shrugging with large question marks above hands, asking why stakeholders ignore advocacy programs.
Blog Post
Ensure Stakeholders Don't Ignore Your Advocacy Program
September 15, 2025
stakeholder engagement in customer advocacy, advocacy program adoption, advocacy program survey questions, customer advocacy change management, ADKAR model for advocacy programs. advocacy program user adoption, change management best practices
Program Strategy
Sales Alignment
Customer Success Alignment
Executive Aligment
Stakeholder Engagement
Three fists touching, with the words Customer Advocacy, Sales & Marketing, Customer Success and arrows encircling.
Blog Post
Build a Customer Advocacy Ecosystem with Customer Success
September 15, 2025
customer advocacy ecosystem, integrating customer sucess and advocacy, customer success and advocacy alignment, advocacy program best practices, customer advocacy and sales collaboration, cross-functional advocacy programs, measuring custr advocacy impact
Program Strategy
User Adoption and Change Management
Young professional looking overwhelmed, illustrating how advocacy programs can help overcome internal change overload.
Blog Post
Overcome Change Overload in Customer Advocacy Programs
September 15, 2025
change management in customer advocacy, advcacy program adoption strategies, ADKAR model for customer advocacy, internal stakeholder engagement advocacy, customer advocacy program rollout, internal adoption customer advocacy, driving user adoption for new programs
Executive Aligment
Sales Alignment
Customer Success Alignment
Stakeholder Engagement
User Adoption and Change Management
Person pointing to screen with different faces showing importance of stakeholder engagement and trust.
Blog Post
Build Stakeholder Trust in Your Customer Advocacy
September 15, 2025
stakeholders engagement in customer advocacy, internal stakeholder communication, engaging internal teams in advocacy programs, customer advocacy communication strategy, team alignment customer advocacy, onboarding for advocac programs, cross-functional collaboration advocacy
Program Strategy
Advocate Recruitment and Management
Measurement and ROI
Customer Experience and Community
Receipt that says My Rewards Balance: highlighting how rewards have become a staple of customer advocacy programs.
Blog Post
Best Practices of Customer Advocacy Reward Programs
September 15, 2025
customer advocacy rewards program, customer advocacy incentives, advocacy program engagement, designing a rewards program, customer engagement incentives, advocacy program ROI, measuring advocacy program success
Program Strategy
Executive Aligment
Stakeholder Engagement
Sales Alignment
User Adoption and Change Management
Close up picture of professionals of diverse ethnicities demonstrating leadership's role in customer advocacy success.
Blog Post
Executive Buy-In is key to Customer Advocacy Programs
September 15, 2025
customer advocacy leadership, customer advocacy estrategy, leadership in customer marketing, executive byin advocacy program, cross-functional collaboration, change management, customer advocacy KPIs
Technology and Tools
Measurement and ROI
AI and Automation
Words Build vs Buy representing the choices when it comes to customer advocate management software
Blog Post
Customer Advocate Management Software: Build vs. Buy
September 18, 2025
customer advocate management software build vs buy software customer reference management customer advocacy platform customer advocacy software reference management tool customer reference programs
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