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Program Strategy
Stakeholder Engagement
Sales Alignment
Technology and Tools
Content and Storytelling
Headshot of Daniel Palay, Head of Customer Marketing at Grafana Labs with mountains in the background.
Video
Learn the Customer Content that is Most Valuable to Sales
September 15, 2025
Daniel Palay content value to sales value of customer advocacy content quantifying advocacy content ROI advocacy content contribution to pipeline measuring content influence on deals
Program Strategy
Stakeholder Engagement
Technology and Tools
Measurement and ROI
Headshot of Carlos Gonzalez, Award-winning CMA thought leader with mountains in background
Video
Fueling Sales Support Through Customer Advocacy Technology
September 15, 2025
Carlos Gonzalez ReferenceEdge sales support ReferenceEdge advocacy workflow customer advocacy ROI program sales enablement through advocacy advocacy program impact on revenue
Program Strategy
Technology and Tools
Measurement and ROI
AI and Automation
Headshot of Asha May with the words, Master Level Series, Veteran Expertise for Customer Advocacy Pros on left side.
Video
Seamless Customer Advocacy Workflow Drives Success| Asha May
September 15, 2025
Asha May customer advocacy workflow seamless advocacy workflow Salesforce-native ReferenceEdge advocacy workflow streamlined customer advocacy adoption Salesforce advocacy workflow best practices
Program Strategy
Stakeholder Engagement
Sales Alignment
Headshot of Alec Hulitzky, Customer Advocacy Operations Lead at Seismic with mountains in the background.
Video
Advocacy-Driven Sales Enablement for Business Growth
September 15, 2025
customer advocacy value to sales customer advocacy in sales enablement customer advocates for sales conversion ROI of advocacy programs advocacy program impact on sales
Program Strategy
Technology and Tools
AI and Automation
Headshot of Evan Huck, CEO of UserEvidence, expert in customer advocacy marketing, with mountains in the background.
Video
Unlocking the Customer Marketing Tech Pillars for Success
September 15, 2025
role of technology in CMA technology in customer marketing automation CMA tech importance tech-driven CMA platform Point of Reference CMA technology
Program Strategy
Technology and Tools
AI and Automation
Headshot of Alec Hulitzky, Customer Advocacy Operations Lead at Seismic with mountains in the background.
Video
Customer Advocacy Program Automation Seismic’s Success Story
September 15, 2025
Automation for advocacy program growth Advocacy Accelerator automation Fueling advocacy program expansion Customer advocacy automation strategies POR Advocacy Accelerator automation
Program Strategy
Technology and Tools
AI and Automation
Headshot of Evan Huck, CEO of UserEvidence, expert in customer advocacy marketing, with mountains in the background.
Video
Achieve Cross-Functional Success with Integrated CMA Tech
September 15, 2025
Integrated CMA tech stack UserEvidence Point of Reference integration Customer marketing automation stack CMA platform integration Cross-functional customer marketing tech
Program Strategy
Measurement and ROI
Technology and Tools
AI and Automation
Headshot of Asha May with the words, Master Level Series, Veteran Expertise for Customer Advocacy Pros on left side.
Video
Customer Advocacy Program Adoption: Keys to Success
September 15, 2025
Customer advocacy adoption strategies ReferenceEdge advocacy program training Metrics-driven advocacy adoption B2B customer advocacy platform adoption
Program Strategy
Technology and Tools
AI and Automation
Headshot of Carlos Gonzalez, Award-winning CMA thought leader with mountains in background.
Video
ReferenceEdge Quantifies Customer Advocacy Program Success
September 15, 2025
ReferenceEdge advocacy platform Customer advocacy best practices Accelerating customer advocacy B2B sales support strategies Customer reference program
Program Strategy
Executive Aligment
Sales Alignment
Customer Success Alignment
Stakeholder Engagement
Headshot of Asha May with the words, Master Level Series, Veteran Expertise for Customer Advocacy Pros on left side.
Video
Why Companies Choose Point of Reference for Advocacy Program
September 15, 2025
customer reference program Asha May customer advocacy building advocacy foundations scalable reference strategy customer marketing best practices B2B reference management advocacy program setup
Program Strategy
Content and Storytelling
Headshot of Carlos Gonzalez, Award-winning CMA thought leader with mountains in background.
Video
Qualifying & Quantifying Advocacy Content | Daniel Palay
September 15, 2025
advocacy content valuequalifying content effectivenessquantifying advocacy impactcustomer advocacy measurementcontent performance metricsB2B advocacy content strategy
Program Strategy
Executive Aligment
Sales Alignment
Customer Success Alignment
Stakeholder Engagement
Headshots of Becky de Tenley and Delaney Tucker, customer marketing and advocacy professionals at Conga.
Video
Use the Internal QBR to Elevate Customer Advocacy
September 15, 2025
internal QBR advocacy customer advocacy QBR quarterly business reviews cross-functional alignment advocacy program visibility internal stakeholder engagement B2B customer marketing strategy
Program Strategy
Measurement and ROI
Trends and Industry Insights
Headshot of Shannon Howard, Director of Customer & Content Marketing with mountains in background.
Video
Setting Effective Goals in Customer Advocacy| Shannon Howard
September 15, 2025
setting advocacy goals Shannon Howard customer advocacy advocacy program objectives goal setting customer marketing B2B advocacy strategy aligning advocacy with business goals measurable advocacy impact
Program Strategy
Stakeholder Engagement
Career and Leadership
Trends and Industry Insights
Headshot of Carlos Gonzalez, Award-winning CMA thought leader with mountains in background.
Video
Getting Started in Customer Advocacy | Carlos Gonzales
September 15, 2025
starting customer advocacy programs Carlos Gonzales advocacy tips launching advocacy in B2B building customer advocacy from scratch customer advocacy strategy foundational advocacy steps internal support for advocacy
Program Strategy
Executive Aligment
Organizational Ownership
Measurement and ROI
Headshot of Shannon Howard, Director of Customer & Content Marketing with mountains in background.
Video
Handling Dictated Goals in Advocacy | Shannon Howard
September 15, 2025
dictated goals customer marketing navigating leadership directives advocacy program alignment B2B customer advocacy strategy handling top-down goals customer marketing leadership
Program Strategy
Executive Aligment
Sales Alignment
Customer Success Alignment
Stakeholder Engagement
Headshot of Asha May with the words, Master Level Series, Veteran Expertise for Customer Advocacy Pros on left side.
Video
Building Internal Alignment for Advocacy | Asha May
September 15, 2025
internal alignment customer advocacy cross-functional collaboration building advocacy programs B2B customer advocacy insights stakeholder engagement advocacy advocacy program success
Program Strategy
Sales Alignment
Customer Success Alignment
Executive Aligment
Stakeholder Engagement
Headshot of Daniel Palay, Head of Customer Marketing at Grafana Labs with mountains in the background.
Video
Content Collaboration Is Key to Customer Advocacy Success
September 15, 2025
content collaboration customer advocacy content sales and marketing alignment cross-functional content strategy B2B content collaboration advocacy content creation
Program Strategy
Executive Aligment
Sales Alignment
Customer Success Alignment
Stakeholder Engagement
Headshot of Carlos Gonzalez, Award-winning CMA thought leader with mountains in background.
Video
Building Cross-Functional Alignment | Carlos Gonzales
September 15, 2025
cross-functional alignment advocacy Carlos Gonzalez customer advocacy internal advocacy collaboration stakeholder alignment for advocacy B2B advocacy program success advocacy program adoption customer marketing collaboration
Program Strategy
Executive Aligment
Sales Alignment
Customer Success Alignment
Stakeholder Engagement
Headshot of Carlos Gonzalez, Award-winning CMA thought leader with mountains in background.
Video
Identifying a Customer-Centric Culture | Carlos Gonzales
September 15, 2025
ustomer-centric culture Carlos Gonzalez customer advocacy advocacy-ready organizations identifying customer-first companies customer advocacy success factors internal alignment for advocacy
Program Strategy
Measurement and ROI
Trends and Industry Insights
Headshot of Carlos Gonzalez, Award-winning CMA thought leader with mountains in background.
Video
The True Value of Customer Advocacy | Carlos Gonzales
September 15, 2025
value of customer advocacy Carlos Gonzalez customer advocacy customer advocacy ROI business impact of advocacy B2B advocacy strategy customer reference value advocacy program metrics
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